Planning Permission Needed For Short Term Lets

In the below article it explains the Governments plans to bring in measures for councils to be able to control the number of short term lets / holiday lets in areas. The hope is to free up housing for locals. Is this something that will work? Or will it just mean the holiday let prices will jump up due to supply and demand? 

Thanks to Property Notify for the interesting read. 

https://www.propertynotify.co.uk/news/communities-given-greater-control-over-short-term-lets-in-tourist-hot-spots/